Pretzel is an innovation agency.
Envision the future.
_BB Role
As the strategic partner, BB helped Pretzel Innovation Agency develop its global brand identity to set the stage for its Fortune 500 clientele.
Our work has spanned 36o° digital, branding and offline client relation material development, supporting the company as it builds its B2B relations.
Always set the bar high.
2
New client acquisitions in a month after the re-design was published.
35%
Increase in lead generation through digital plaforms
Insight & Idea
Pretzel's idea is that innovation should be accessible, playful in process and fun in execution.
BB took that insight and created a playful and contemporary visual identity to make Pretzel stand apart from traditional consulting firms. By combining imagery rich, immersive content with streamlined functionality we strengthed Pretzel's unique positioning.
A blend of contemporary art and digital user experience to drive
effectiveness.
Execution & Impact
4
platforms designed for B2B communication
The main priority of the project to make innovation look easy. Simple to-the-point storytelling, easy to comprehend frameworks and simple design to convey the hands-on approach of the firm.
5
Positive feedbacks on design solutions from Fortune 500 companies within a month after launch
