AD OpArt Artist
Images are visualizations of energy, oscillations and waveforms.
_BB Role
AD partnered with BB to develop its digital visual identity and creative strategy.
From visual identity development to website design and social media we took care essential visual elements to make sure AD will stand out of the crowd.
420%
Increase of visitor numbers compared to a personal blog.
3
International exhibition deals
within a year after launch.
A website is a permanent solo exhibition.
Insight & Idea
The goal of the project was to create a permanent digital exhibition available to anyone.
We combined the bold geometrical elements and vivid imagery of AD's artwork with big magenta surfaces and parallax animations.
Driving engangement with content that speaks to audience.
Execution & Impact
This unique match of technology and art created a truly immersive digital gallery experience and one of a kind example in the OpArt category.
1/3
Of AD's Instagram audience engaged with every post.
4000+
IG follower base built in four months after the launch of the platform.
