Winning with Brands

Updated: Mar 11, 2019




At Pretzel we offer brand building workshops to get the most out of your innovations or re-position the brands' role in the portfolio.


1. The benefits of brand-led approach

2. Customer: Consumer Insight, Target Customer

3. Brand Personality: Personality, DNA - Reason to believe, Brand Role

4. Crafting Brand Essence - What brand stands for

5. Brand Benefits - Real, Perceived, Emotional, Functional, Conscious, Unaware

6. Credibility Check - how to review your process

7. Brand Leadership - how to be an advocate of your brand plan


Why not change the course of your brand starting today? Contact us & learn more about the process. At Pretzel we love questions.

We take care of your online presence. From brand, design, development to maintenance, for you to focus on what truly matters - your business.

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