At Pretzel we offer brand building workshops to get the most out of your innovations or re-position the brands' role in the portfolio.
1. The benefits of brand-led approach
2. Customer: Consumer Insight, Target Customer
3. Brand Personality: Personality, DNA - Reason to believe, Brand Role
4. Crafting Brand Essence - What brand stands for
5. Brand Benefits - Real, Perceived, Emotional, Functional, Conscious, Unaware
6. Credibility Check - how to review your process
7. Brand Leadership - how to be an advocate of your brand plan
Why not change the course of your brand starting today? Contact us & learn more about the process. At Pretzel we love questions.