Winning with Brands

Updated: Mar 11, 2019




At Pretzel we offer brand building workshops to get the most out of your innovations or re-position the brands' role in the portfolio.


1. The benefits of brand-led approach

2. Customer: Consumer Insight, Target Customer

3. Brand Personality: Personality, DNA - Reason to believe, Brand Role

4. Crafting Brand Essence - What brand stands for

5. Brand Benefits - Real, Perceived, Emotional, Functional, Conscious, Unaware

6. Credibility Check - how to review your process

7. Brand Leadership - how to be an advocate of your brand plan


Why not change the course of your brand starting today? Contact us & learn more about the process. At Pretzel we love questions.