Pretzel is an innovation agency.
Envision the future.
As the strategic partner, BB helped Pretzel Innovation Agency develop its global brand identity to set the stage for its Fortune 500 clientele.
Our work has spanned 36o° digital, branding and offline client relation material development, supporting the company as it builds its B2B relations.
Always set the bar high.
New client acquisitions in a month after the re-design was published.
Increase in lead generation through digital plaforms
Insight & Idea
Pretzel's idea is that innovation should be accessible, playful in process and fun in execution.
BB took that insight and created a playful and contemporary visual identity to make Pretzel stand apart from traditional consulting firms. By combining imagery rich, immersive content with streamlined functionality we strengthed Pretzel's unique positioning.
A blend of contemporary art and digital user experience to drive
Execution & Impact
platforms designed for B2B communication
The main priority of the project to make innovation look easy. Simple to-the-point storytelling, easy to comprehend frameworks and simple design to convey the hands-on approach of the firm.
Positive feedbacks on design solutions from Fortune 500 companies within a month after launch