Sustainable Rice Platform _Visual Identity
Each and every rice seed counts.
The Sustainable Rice Platform (SRP, co-convened by UN Environment and the IRRI) pursues public policy development and voluntary market transformation initiatives to provide private, non-profit and public actors in the global rice sector with sustainable production standards and outreach mechanisms that contribute to increasing the global supply of affordable rice, improved livelihoods for rice producers and reduced environmental impact of rice production.
In collaboration with UN Environment, Brand Buildery developed SRP's new basic visual identity and guidelines.
Our work consisted of complete reinvention of primary logo along with development of full visual identity guidelines including font family creation and colour palette. Completed with a suite of secondary logos used for variety of trade licensing and business applications.